As a movement, Fair Trade towns started back in 2001, in Garstang, Lancashire with the initiative of Bruce Crowther. The core purpose behind the movement was to actively engage with the following social infrastructures, i.e.:
This was done to raise awareness and support for producers, as well as to campaign for change within the existing rules and regulations of conventional trade. It acted as a convening space for co-creating alternative pathways to go forward.
Fair Trade Towns is a collective movement of the people that champions the cause of environmental sustainability and brings about social equality.
Fair Trade Towns
countries & 6 continents
Fairtrade works space and faith communities
In November 2015 The Fair Trade Twin Towns Movement In Puducherry And Auroville Was Launched.
Pushpanath Krishnamurthy, Global Campaigner Walked For 450 Kms From Pondicherry To Kotagiri. Alongside COP21 In Paris. More Than 350 People Gathered In Pouring Rain To Support Him And 70 People Including Fair Trade Workers From Various Organizations Walked For 16 Kms With Pushpanath From Puducherry To Auroville On The First Day Of The Walk.
The flag-off was attended by Environment Minister T. Thiagarajan, Tourism Minister P. Rajavelu and MLA K. Lakshminarayanan. French Consul General Philippe Janvier-Kamiyama also lent his support.
The “Big Tent” approach is an inclusive model that works to promote and drive sales of a wide range of Fair Trade products. The “Big Tent” promotes the 2 global Fair Trade movements, i.e.,Fair Trade International and WFTO.
Fair Trade Towns India held its 1st National Conference from 21st to 23rd July 2022 in Puducherry. Main aim was to bring together producers, consumers, local government and key stakeholders who were involved in the extensive work being done by Fair Trade towns across the country to have relevant dialogues, participate in activities and draft out a plan for collective action towards the United Nations Sustainable Development Goals (UN SDGs).
The Conference received strong support and participation from businesses, education institutions, civil society organisations, government departments and citizens across the country.